For startups

For startups that would rather ship than manage

Founders, designers, engineers, ops. Everyone is busy, nobody wants to maintain a project tool, and nobody should have to ask “any update?” to find out what slipped.

How do startups use Pinok?

For a startup of 2–20 people, Pinok replaces the status meeting. Each person opens Needs you to see what is theirs, founders open Following to see what is stuck, and anyone captures a task in one sentence from their phone.

Following: four numbers (1 overdue, 1 stuck, 1 due soon, 3 on track), then the tasks, worst first.

A week at a twelve-person startup

  1. Monday

    No standup. The founder opens Following: one overdue, one stuck (“Quiet for 4 days”), three on track. One question in one comment, not a meeting.

  2. Tuesday

    The investor update needs numbers. She hands it to finance with a reply-by day and stays the owner.

  3. Wednesday

    The release is blocked by the App Store review. The engineer marks it “Blocked by App Store review · check Thu” and moves on.

  4. Thursday

    The check date comes and the task is back in his Needs you. Approved by Apple; he checks it off.

  5. Friday

    The Projects tab shows each face in a ring of how much of their week is done. Nobody wrote a status report.

A made-up team, using the app as it works today.

What startups get from it

  • One owner per task

    No “we” tasks. Someone has it, and everyone can see who.

  • Capture in a sentence

    “Renew the domain Friday #ops @sara !” from the phone, in the hallway.

  • Stuck surfaces itself

    Three quiet work days and a task shows up as stuck. Nobody has to ask “any update?”.

  • Private until shared

    Personal tasks stay yours; team work is visible to the people on it.

Questions, answered

What is the best Asana alternative for a startup?

For a startup under 20 people that wants to know who has what and what is stuck without maintaining a system, Pinok is built for that, and it’s free for up to 5 people. If you need roadmaps, timelines and integrations, Asana, ClickUp or Linear (for engineering) will serve you better.

Is it good for engineering work?

For issue tracking with sprints and pull requests, a tool built for engineers like Linear is the better choice. Pinok covers the rest of the company’s work: ops, design, marketing, hiring, fundraising.

What happens when we grow past 20 people?

Pinok is built to work from 1 to 20+ people without a redesign. Teams much larger than that usually need the planning and reporting tools that bigger platforms offer.

Get started

Give your team a task. Leave the chasing to Pinok.

Less setup. Fewer follow-ups. A clearer way to get things done together.

Free for small teams · iPhone, Android and the web · Teams of 2–20

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